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All Views News
The views expressed may change at any time after the date of these publications. There is no guarantee that any projection, forecast or opinion will be realized. All referenced indices are shown for informational purposes only and are not meant to represent the Fund. Investors cannot directly invest in an index. Past performance does not guarantee future results. For important information about the Fund, please scroll to the bottom of this page.
September 29, 2020
The Winner of the 2020 Presidential Election May Be Your Sector Rotation Fund

A recent study conducted by S&P Dow Jones Indices highlighted that due to historically increased dispersion during election months, sector rotation strategies have the potential to outperform the overall market during this Presidential Election season.[1]

September 17, 2020
Defensive Equity vs. Market Timing

The effects of downturns on equity market performance may be significant. Investors are rightly concerned that they may be investing at the top of the market and may fear experiencing a substantial reduction in wealth during a market correction or bear market. This fear may prevent individuals from realizing the potential long-term returns of US equity markets.

September 9, 2020
ARMR Advanced 6.68% During August

During the month of August 2020, the Armor US Equity Index ETF’s (ARMR) returned 6.68% (on a price basis) compared with a return of 7.01% for the S&P 500.[1]

August 20, 2020
Past Is Not Prologue

In constructing their portfolios, investors, and their advisors, tend to look at strategies that have historically performed well in specific economic and market scenarios.

August 6, 2020
ARMR Outperformed the S&P 500 During July 2020

During the month of July 2020, the Armor US Equity Index ETF’s (ARMR) performance of 6.53% (on a price basis) outperformed the 5.51% of the S&P 500 by 1.02%.[1]

July 23, 2020
What's Dispersion Got to Do with It?

Financial theory posits that stocks with higher risk or volatility should outperform those with lower risk or volatility. However, a report from S&P showed that indices that were designed to provide downside risk mitigation actually outperformed the overall market over the 12/31/94 - 3/31/20 time period, something that they were not designed to do.[1]

July 2, 2020
ARMR June 2020 Recap

During the month of June 2020, the Armor US Equity Index ETF’s (ARMR) performance of 1.80% (on a price basis) was in line with the S&P 500’s advance of 1.84%.[1]

June 23, 2020
During the Current Recession, It May Pay to Go Defensive

It’s official. The US entered a recession in February 2020, according to the National Bureau of Economic Research, the group that is the official arbiter of US expansions and downturns.

June 19, 2020
Why Consider Momentum in a Post-Coronavirus World?

The impact of coronavirus-related shutdowns has been significant. Unemployment is soaring, GDP is shrinking, and corporate earnings are evaporating. In addition, there is much uncertainty as to what the future will look like in both a medical and economic sense.

June 9, 2020
ARMR Outperformed the S&P 500 During May 2020

During May 2020, the 8.90% price return of the Armor US Equity Index ETF (ARMR) outperformed the 4.53% return of the S&P 500 by 4.37%.

Real Investment Advice May 26, 2020
Technically Speaking: Defining the Market Using Long-Term Analysis

Was the March equity market decline a bear market or just a correction within a bull market? Lance Roberts and ARMR portfolio manager Jim Colquitt discuss their views on where the market may be headed.

May 21, 2020
Will the Effects of Coronavirus Outlive the Pandemic Itself?

As parts of the world may be seeing a plateauing of new coronavirus cases and some are even starting to talk about reopening at least parts of their economies, investors are hoping for a V-shaped recovery once restrictions are lifted.

May 7, 2020
ARMR April 2020 Recap

During April 2020, the Armor US Equity Index ETF (ARMR) declined 3.31% (on a price basis) while the S&P 500 rose 12.68%. [1]Since inception (02/11/20), the fund has had a return of -22.05% versus the -13.26% return of the S&P 500.

April 23, 2020
Is It Too Late for a Defensive Strategy?

Fears over coronavirus pushed the equity market into bear market territory on 3/12/20.*With the equity market having already dropped so much, is it too late to invest in a defensive equity strategy?

April 6, 2020
ARMR Outperformed as the Equity Market Plunged Into Bear Market Territory

During March, the fund had a 100% allocation to technology stocks through its holding of the Vanguard Information Technology ETF (VGT). As much of the country entered “shelter in place” mode, technology stocks were perceived to be beneficiaries.

March 24, 2020
Don't Look, Don't Trade.

The spread of the coronavirus around the world with its resulting economic impact has resulted in large losses and increased volatility in the equity market. Investors may be looking at their portfolios and wondering what their next course of action should be.

ARMR Outperformed During Its First Month March 16, 2020

Since its 2/10/20 inception date, the Armor US Equity Index ETF (ARMR) outperformed the S&P 500 by 2.19% on a price basis.

ARMR February 2020 Recap March 5, 2020

Market Calm Shattered by Coronavirus Concerns

Market Conditions May Be Right For An Investment in ARMR February 26, 2020

With equity markets at or near all-time highs, the current economic expansion spanning the longest time-period in modern history, and US equity index valuations above their long-term averages, investors may rightly question whether it is prudent to invest in the stock market. February 12, 2020
There Are A Lot Of Vanguard Sector Funds In One New ETF

The Armor US Equity Index ETF, ARMR, an exchange traded fund that debuted Tuesday, brings a refreshed view to sector investing.

MarketWatch February 12, 2020
Many Vanguard Sector Funds In One New ETF

The Armor US Equity Index ETF, ARMR, an exchange traded fund that debuted Tuesday, brings a refreshed view to sector investing. February 11, 2020
New Fund Invests In Sector ETFs

EXPENSE RATIO: 0.60% Today, Armor Indexes and Exchange Traded Concepts have rolled out a sector-focused ETF-of-ETFs. The Armor US Equity Index ETF (ARMR) was created with the idea of helping to improve performance by avoiding sectors that are likely to underperform and avoiding drawdowns.

Financial Advisor February 11, 2020
FA Mag-New ETF Uses Sectors To Capture Growth, Minimize Risk

Armor Index Inc. on Tuesday rolled out the Armor US Equity Index ETF (ARMR), a fund of funds product that tracks an in-house index designed to provide exposure to sectors of the U.S. equity market that Armor believes are most likely to generate positive returns. The second part of its mission is to manage downside risk by shifting into U.S. Treasurys when signals indicate that equities aren’t the place to be. February 11, 2020
Suit Up With Armor Index ETFs’ New Equity Index ETF 'ARMR'

EXPENSE RATIO: 0.60% Armor Index ETFs, an innovative new provider of indices designed to protect against downside risk across a number of asset classes, in conjunction with Exchange Traded Concepts, LLC (“ETC”), one of the leading provider of white label ETF services, announced the launch of the *Armor US Equity Index ETF (ARMR).

Carefully consider the Fund’s investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Fund’s prospectus and Summary Prospectus, which may be obtained by visiting Read the prospectus and Summary Prospectus carefully before investing.

Foreside Fund Services, LLC, distributor.

Investing involves risk, including possible loss of principal. The Fund’s return may not match or achieve a high degree of correlation with the return of the Index. To the extent the Fund’s investments are concentrated in or have significant exposure to a particular issuer, industry or group of industries, or asset class, the Fund may be more vulnerable to adverse events affecting such issuer, industry or group of industries, or asset class than if the Fund’s investments were more broadly diversified. Issuer-specific events, including changes in the financial condition of an issuer, can have a negative impact on the value of the Fund.

A new or smaller fund is subject to the risk that its performance may not represent how the fund is expected to or may perform in the long term. In addition, new funds have limited operating histories for investors to evaluate and new and smaller funds may not attract sufficient assets to achieve investment and trading efficiencies.

Shares are bought and sold at market price (closing price) not net asset value (NAV) and are not individually redeemed from the Fund. Market price returns are based on the midpoint of the bid/ask spread at 4:00pm Eastern Time (when NAV is normally determined) and do not represent the return you would receive if you traded at other times.